This is all not the competitions fault however. HMV have made mistakes, big ones, and it annoys and surprises me that they did. They should have foreseen this shift in buying habits and adapted to survive. Quickly. So what did they do? Sell mobile phones and expensive headphones... oh dear. They had to stick with their core customer, and provide everything that you could receive as a patron which is not available online. Cheaper prices, multiple deals, budget baskets, larger stock holdings and an exchange program. Their online services should have been promoted to the extreme, and all this whilst waving their famous logo high and proud shouting "Come to us!" Alas, this did not happen, and it seems they are in the same position as Clinton Cards were last year. (Another firm guilty of not adapting quickly enough! Look at Card Factory, they do alright!) We can only hope a rich investor can pop up, deciding not to buy yet another football club and lead a re-birth of His Masters Voice.
Could it be all over for His Master?
It seems the adverse worlds of high street shopping and online buying cannot work together with certain goods, and music is one of them. I would like to have both options at my disposal, because, sometimes, I would just like to browse and chance upon a gem that I couldn't find online. I don't want to be putting more money in the pockets of supermarkets, they get enough from me for foodstuffs. Of course, I'm not even mentioning the prospect of the 4000 jobs that would be lost with the closure of HMV, nor the many empty shopfronts that would join the closed down bookshops, pubs and corner shops. Unless they have been already converted into a McDonalds or another frigging coffee shop! What ever your musical buying habits, it would be a travesty and a great loss to the high street if that pink neon sign disappears forever. I hope it will be saved, maybe even Amazon would even consider picking up the pieces and let the dog listen again? Let's hope eh?